Search engine optimization is one of the most effective ways to attract potential customers to your website. But there’s a catch – you need to use it the right way. According to Oberlo, Google processes over 3.5 billion searches per day and the #1 result in Google’s organic search result gets an average CTR of 31.7%.
For your business to generate organic traffic, you need to get a good ranking in a search engine results page (SERP), where you will be needing SEO. And as mentioned in our previous post, SEO is constantly evolving, so we’ll be sharing with you 4 trends this 2021 that can help boost your search ranking.
- Produce more original content
Great content has a crucial role in SEO and ranking. Having more authentic content is important to your business as it is favored by Google.
Some materials that you can publish on your website are case studies, experiments, customer testimonials, company milestones, and more. As long as it’s something original because producing content that’s greatly similar to another site might not be beneficial to you.
When producing new content be mindful of its authenticity, usefulness, and branding. These types of content will allow you to establish business as a trusted brand in the eyes of Google and your audience.
- Voice Search
For the past couple of years, Google Voice Search has grown steadily since its introduction. According to Google, 27% of the entire global population is using voice search on their mobile phones. On top of this, more than half of smartphone users are engaging with voice search technology last year according to ComScore.
One of the most common voice searches technology in the market now are smart speakers. You can now see these smart speakers in households around the globe. Early products such as Alexa and Siri were merely novel and entertaining at first. Now here’s a thing, most of the voice search queries are long-tail and very specific. Users look for specific answers to their queries when they use voice search. And such users are at the consideration stage of the funnel and are more likely to convert than the rest of the users.
Since voice search optimization is still growing as more people are opting for it with the passing time, it is expected to continue trending in 2021 as well.
- Video Marketing
While Google is the #1 search engine globally, Youtube is #2. If you haven’t noticed, Google has started to offer more video searches every time you do a search. So if you aren’t into videos, it’s time to get started.
You’re probably wondering how video content is being optimized for search engines. You can simply start by optimizing your channel name and description. The only difference is, your description should not be overloaded with keywords, rather have a user-friendly description that perfectly describes your channel. You may also apply this to the videos that you will be posting.
- Influencer SEO
Influencers has been an effective way for brands the past couple of years to build their name. They have thousands or millions of followers on their social media accounts or video channels, so working with them will also allow you to tap their audience.
If the audience of your influencers also end up supporting your brand, the ROI can be enormous. That’s why 89% of marketers believe that the ROI from influencer marketing is comparable to or better than other marketing methods.
Do take note that not every influencer can help your brand. You need to choose the ones who have the right audience—The audience you want to target.
You’re probably wondering now how influencers can help your SEO performance. It’s simple as link building, brand visibility and engagement, and social media traffic.
Keep these 4 trends in mind and try to apply them to increase your SEO performance. If you’re unsure on how to do it, companies like CMSIT can help you with your needs.