Search engine optimization is one of the most effective ways to attract potential customers to your website. But there’s a catch – you need to use it the right way. According to Oberlo, Google processes over 3.5 billion searches per day and the #1 result in Google’s organic search result gets an average CTR of …
Many businesses believe that simply having a website is enough – they don’t worry about whether it is “user friendly”. But what is meant by a “user-friendly website” and why is it important for your business? This piece will take you through why it’s always worthwhile focusing on making your website as user friendly as …
With a new year comes new trends from our search engines. So it’s that time to look at what to expect in search engine optimization this year. This is important because the key to a great SEO strategy is putting yourself in the user’s shoes. Ask yourself if the content you’re about to publish is …
Your website’s SEO performance will affect your business in the long run. So when you are establishing your SEO, or optimizing it, you have to be careful. With Google’s constant algorithm changes, it’s no surprise that marketers get confused since some of the techniques that used to benefit a website could now get them penalized. …
2020 could probably be one of the toughest years for local small businesses because of the COVID-19 pandemic. On top of this the receding global economy and lower purchasing power of consumers aren’t helping either. The upside for this though, is Google searches have been increasing the past months. For a number of local businesses, …
Users already have all-day access to the internet which makes it easier for them to search for the information about the products or services that they need or want. With most businesses going online nowadays it is important to have a good website so users can see what products or services you have to offer. …
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl …
With the constant changes that Google is doing on indexing and ranking, it’s really hard to keep up. One of the recent changes they made was mobile-first search index, which will affect your website’s SEO performance. You’ve probably heard of the term mobile-first indexing which aims to make the web more mobile-friendly and reflect user …
Do you find writing blogs and other long-form contents for your website tedious and time-consuming? Do you think that people do not even read these blogs? As you go through this post, hopefully you realize that those blogs and long-form content that you’ve been meaning to avoid will actually help you and your website. Long-form …
In the era of digital marketing, small businesses benefit a lot from the opportunities brought about by online platforms and strategies. From social media marketing to search engine optimization, small businesses can now expand its reach and tap into the online market. Everyone and anyone who has access to a smart phone, or a laptop …
Chances are you have heard about SEO from business colleagues and friends. Now, what does this three letter word mean and why is it so much an important marketing tool in today’s highly advanced business environment and Information Technology based market? First off, SEO simply means Search Engine Optimisation. Putting it bluntly it is the …
The Value of SEO-driven Solutions in IT Managed Services for Business In business, it is necessary to establish reliable solution avenues to facilitate better communication channels with current and potential clients. One such avenue is marketing and advertising. For small businesses, it is almost impossible to compete with larger businesses when it comes to traditional …
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Google Local Listings Have Changed, But For Good Or For Worse? Sometime last week users entering search queries that are relevant for local listings will have noticed a change in the overall appearance aswell as a few bits chopped off the content. Gone are the 7-pack A to G listings, hello to a new 3-pack …
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