Your website’s SEO performance will affect your business in the long run. So when you are establishing your SEO, or optimizing it, you have to be careful. With Google’s constant algorithm changes, it’s no surprise that marketers get confused since some of the techniques that used to benefit a website could now get them penalized. Because of this, it’s kind of hard to track which could be beneficial, and which ones are not.
To help you track these changes, we’ll be providing you 5 SEO mistakes that you need to avoid so your website won’t get penalized.
- Quantity VS Quality of Backlinks
Before, having a number of backlinks within a blog is beneficial plus it’s easier. You can purchase backlinks as these are also cheap. Some SEO companies used to also have a website dedicated for backlinking just to build a bunch of backlinks. This no longer applies to the new algorithm as it could get your website penalized.
So instead of focusing on the quantity of your links, you need to have better quality links. Focus on building highly relevant and of quality links that are related to the content on your website.
- Keyword Heavy Content
One of the earliest tricks in SEO is keyword stuffing is bad. Despite Google’s warning that websites get penalized when their websites just stuff keywords, a lot of websites still do it. Here are some tips for you to avoid keyword stuffing:
- Avoid long tail keywords and focus on head terms.
- Don’t just add keywords, add more longer content too.
- Focus on the quality of your content rather than the number of keywords used.
- Use related keywords on your topic.
- No Mediocre Content
As mentioned in the previous tip, you should focus on longer content, which means content with better quality as well. Write content that will be beneficial for your readers so Google doesn’t penalize you on these additional content.
This will also be related on how you will be building your backlinks. Make sure that they are of quality and related to the content that you will be publishing.
- Title Tags and Meta Descriptions are Important
Your title tags and meta descriptions give a summary of the content on a specific page. A lot of marketers take these 2 for granted, so do not be one of them.
When crafting your title tags make sure that are unique from each other and should be around 60 characters only. On top of that, take note that there’s no need for you to include the website name in all of them so won’t look like duplicates. While meta descriptions should talk about the content on your page in about 25 words and should also be unique.
SEO is not an easy task especially for beginners. If you are interested to know more so you can maximize your website, CMSIT is here to help you grow your business online to get you more traffic and conversion.