Online marketing continues to bring more opportunities for businesses in Sydney. But with limited resources especially for small to medium-sized businesses, the marketing team is almost always bound to perform administrative and sales requirements as well. This takes away the time and opportunity for marketing staff to explore the online marketing tools and methods available to expand the reach of their business. Luckily, there are SEO services in Sydney that can make online marketing accessible to even mom-and-pop shops across the city.
But before a business should consider hiring third-party SEO service providers, there are some preparatory work that should be considered and done by the owners of the business. It is important to understand that marketing, first and foremost, should be advocated by the owners themselves. If the owners are not even convinced about this strategy to expand and accelerate the growth of their business, the SEO service provider may not immediately grasp the business operations and targets. Here are some of the preparatory steps that are needed to be accomplished by the owners even before engaging an SEO service provider.
- Understand how customers are searching online for the services and products of the company.
If there’s anybody who should understand customers’ behavior, it would be the owner of the business and/or the marketing head. The capacity of SEO service providers includes shortlisting words that are generally used by people when searching for the services and products online which are similar to the products being offered by the business. While this is usually helpful, the owners of the business would best know how their customers look for their services online. This is especially true for highly-technical industries like the construction materials or medical supplies distribution. These technical search words can only be identified by the marketing and sales leaders of the business.
- Identify at least three products or services of the company which should drive the growth in the next six months to one year.
Another important aspect that needs to come directly from the owners of the business is determining the top three products which will drive growth for the next six months to one year. SEO is most effective when the source of growth for the company is clearly identified. Strategy and keywords can be built around the products to ensure that online traffic is well targeted and funneled to the right sections of the website, instead of spreading attention across less-prominent and important areas of the business.
- Layout the current digital touch points — website, social media, email database.
Before engaging an SEO service provider, it is also ideal for the business to lay out the digital touch points available or in the pipeline. SEO expands beyond the website and the busienss owner should be well aware of the different online touch points which can be maximized to support the SEO strategy. Best to lay these out and have these ready as part of the discussion with the SEO service provider.
These are just some of the preparatory work that can be done by the business owners. If further guidance is needed, do not hesitate to consult an SEO service company in Sydney. CMSIT provides helpful support in SEO challenges for small and medium-businesses across Sydney.
