As the Australian startup community continues to grow, data-driven organizations are being threatened by cyber attacks, which continue to expose vulnerabilities for small and growing companies. As more and more companies learn how to protect their business from such threats, knowledge is spreading and founders are learning. But many learn their lessons the hard way, with hacked websites, system downtimes, and other service interruptions. It is easy to get an IT Solution Company to save the day, but unless the business owners themselves understand the basics of cybersecurity, they will not be able to integrate essential security measures and functions into their planning and strategy building. So what are the benefits of cyber security for startups?
- Strong cybersecurity adds value. – How can cybersecurity “add value” when it’s not something that is being directly sold by the company to their customers? Security from cyber threats may not be easily measured in dollars, but it sure creates a baseline fortress for the business to protect, organize, and process customer data without compromising credibility and safety.
- Strong Terms of Service and Privacy Policy do save the day – This often unread blueprint of the business’ terms of service and privacy policy in fact saved a lot of startups from losing not only customer trust but real money. While customer is king, many businesses are taken by surprise when customers use tech loopholes to damage business reputation and even make money out of it. Strong terms of service and privacy policy become foundations of a clear agreement between the business and their customers. Startups that put effort and understanding into drafting this blueprint benefit a lot from leaving it on its own later on with peace of mind that these terms will protect interests of both the business and the customers. Such terms may be drafted with an IT Solution and cyber security company
- Reputation is key – With all the noise online, startups drown in a blur of competitive chaos. The old school and traditional word of mouth marketing still reigns when it comes to organic growth. Social media may be on the rise but there’s a certain voice and marketing strategy that need to be deployed for successful online marketing. Not all startups grow through social media, contrary to popular belief. Thus, imagine if a company has a reputation of experiencing recurring and persistent down times for their online platforms and tools, or a company that has at least one customer that has become a victim of poor data handling. Bad reputation spreads like wildfire, and this will never benefit a startup. Cyber security is key in building solid foundations for a startup.
Get the best support for your startup by partnering with trusted IT Solutions Companies. They also could be startups just like you — make sure to check their measures for cybersecurity, their terms of service and privacy policy, and their reputation just as how your customers would check yours. Or you can connect and work with an expert career mentor in cyber security. This is the perfect opportunity to gain competitive advantage and enhance your skills in cyber security
