As the Australian startup community continues to grow, data-driven organizations are being threatened by cyber attacks, which continue to expose vulnerabilities for small and growing companies. As more and more companies learn how to protect their business from such threats, knowledge is spreading and founders are learning. But many learn their lessons the hard way, with hacked websites, system downtimes, and other service interruptions. It is easy to get an IT Solution Company to save the day, but unless the business owners themselves understand the basics of cybersecurity, they will not be able to integrate essential security measures and functions into their planning and strategy building. So what are the benefits of cyber security for startups?
- Strong cybersecurity adds value. – How can cybersecurity “add value” when it’s not something that is being directly sold by the company to their customers? Security from cyber threats may not be easily measured in dollars, but it sure creates a baseline fortress for the business to protect, organize, and process customer data without compromising credibility and safety.
- Reputation is key – With all the noise online, startups drown in a blur of competitive chaos. The old school and traditional word of mouth marketing still reigns when it comes to organic growth. Social media may be on the rise but there’s a certain voice and marketing strategy that need to be deployed for successful online marketing. Not all startups grow through social media, contrary to popular belief. Thus, imagine if a company has a reputation of experiencing recurring and persistent down times for their online platforms and tools, or a company that has at least one customer that has become a victim of poor data handling. Bad reputation spreads like wildfire, and this will never benefit a startup. Cyber security is key in building solid foundations for a startup.