Apple is Building a Massive High Speed Network to Boost Cloud Services
Apple is gearing up to start playing with the big boys of cloud services, Google, Microsoft and Amazon as it is rumoured to be building its own giant high-speed network to massively boost its cloud services capabilities. This much awaited development comes as Apple is set to launch its own music streaming service much like Spotify and as it gets ready to announce a video streaming service much like Netflix this fall.
Apple is pushing to build a stronger and better cloud infrastructure to improve and upgrade their existing data centres and to build out a massively faster network the total costs of which although not yet disclosed, will definitely run in the billions. Currently, Apple’s cloud services are seriously lagging behind Google, Microsoft and Amazon and this investment is looking to change that.
In the recent years, Apple has unfortunately fallen behind in adapting to the rise of streaming services. Even with the iTunes Radio, Apple’s answer to Pandora, it still fell short and hasn’t even come close to edging out any of its competition in the music streaming app arena. With even more music streaming apps competing for the top spot, Apple’s move to improve its cloud services and data centres, it is seemingly ready and more able to take out everyone else and finally take the number one spot.
Apple is finally getting aggressive, coming out with more robust cloud services and streaming services that will hopefully get more consumers to sign up as paid subscribers. Additionally, Apple is also poised to enter the video streaming arena, looking to edge out today’s leader in that area – Netflix by launching a revamped Apple TV set top box and a TV streaming service of its own this coming fall.