How would Google Glass change the SEO game?


Now, since SEO or Search Engine Optimization is – as of this writing – the process of affecting how a website or webpage will rank in search engines every time it is searched, a device that apparently does away with websites altogether is downright threatening.

It can be one of the biggest game changers SEO specialists will ever see. Online searches will still be made, but how will Glass provide the results? Surely, marketers will recognize golden opportunities once the device makes our world ever more interactive. And unlike a smartphone or a tablet that you can put away or hide in your pocket or bag, Google Glass is meant to be worn all the time. This means that people will stay online longer, and that search frequency will shoot to astronomical levels. The potential to expose people to products and services will be enormous…

In the technical side of things, the two main differences in search results between the Glass and a desktop are:

Local Search

This will definitely be more essential than before. Because the device is portable and the person wearing it is always on-the-go, the user’s Google Glass search is more likely to be influenced with proximity. Importance of the local reviews and location-specific marketing will also increase; those will help Google Glass figure out what is around the user and what are the popular choices.

Long-tail search queries

To rank higher in Google Glass, optimizing for long-tail searches is a necessity. Searches via voice commands are a whole different story compared to a search in a desktop or laptop. People would mostly do their search speaking in full sentences, as opposed to using short keywords.

…but, we’re getting ahead of ourselves. All of these still depends if people buy into Google Glass in the first place. Are we going to say goodbye to Search Engine Optimisation as we know it? Is this a classic “out with the old, in with the new”? Only time will tell.