Chances are you have heard about SEO from business colleagues and friends. Now, what does this three letter word mean and why is it so much an important marketing tool in today’s highly advanced business environment and Information Technology based market?
First off, SEO simply means Search Engine Optimisation. Putting it bluntly it is the act of enhancing your company’s chances to be searched by online users (e-commerce and e-business) and for your company website to be ranked so that you come in first in the pages. Everyone nowadays knows for a fact that potential customers when they use the internet enter relevant keywords into search engine browsers, even you. They are presented with a SERP; in SEO lingo it means a Search Engine Results Page. Now, these words are very important for your business. And, every business website wants to be in the first results landing page of a Search Engine Results Page because literally speaking this is where people will SEE your site and inevitably push them to act and click on your website page. For the very experienced and well informed SEO practitioners this is where they would want customers to be found, on the first page through the so called organic search! These potential customers and businesses that will come to your ecommerce website through search engines are some of the best prospects a business organization can have. Because these prospects have already typed certain search keywords that are specific to your business and most importantly have already shown interest in topics related to your scope of business.
But, getting a coveted spot in the first landing page in a search engine page is easier said than done. Search rankings are an aggressive environment, but by utilising the best SEO practices around, your e-commerce and e-business website can have the opportunity like any other organization to get on Search Engine Results Pages and attract more customers. ebsite/
So, should your company or business engage in SEO? Well, the answer is of course! You have nothing to lose and everything to gain! Just be guaranteed that your SEO specialist or SEO provider knows what the best and relevant search engine keywords to use to get you on track and running and get the results you want using organic search on the top search engine pages. Your company would certainly want to use some of the best SEO practices around so that you will show up on SERPs, and not only that, remember you want to get on that first results page because this is where the bread and butter is when it comes to e-commerce and e-business.
Search Engine Optimisation when expertly used is a great marketing tool to get more customers and advance your business reach and relevance through the web wide internet. But, one must remember that NOT all Search Engine Optimisation Providers are equally created! While some may have the long experience required, others may have the personnel expertise that outclasses even the best! Remember there are no shortcuts to being searched and reaching a good ranking, but great SEO practices can certainly go a long way!